FIAT, 120 YEARS OF AUTOMOTIVE HISTORY
The brand name is nothing more than an acronym which means: Fabbrica Italiana Automobili Turino; in other words: the Italian automobile factory in Turin. The Italian car brand was established in 1899 by thirty shareholders. Among these founders, there is an emblematic figure who really stood out from his peers when he took the helm of the company in 1902; it is Giovanni Agnelli. Agnelli was a visionary whose ambition was to produce cars accessible to all and to popularize them quickly. From the early years of the company, it developed at an exceptional speed and the number of workers and factories grew in parallel with that of vehicle production. With the company's diversification policy (aeronautical and marine engines, buses, trams and trucks), international exports start very early.
The cars of the Turin brand
The first car model to emerge is called 3.5 HP. The latter was produced in 26 copies by the workers of the mark between 1899 and 1901. It was the first in a long line of vehicles. At the beginning of the 1920s, the Turinese brand began to release its type 5 cars which in 1936 gave birth to the famous 500. This model, which was design, original, functional, robust and accessible to the greatest number, had a huge success in Italy. Indeed, the model 500 represented the car par excellence that every Italian had to own. This car therefore for a long time embodied an ideal to be achieved for the Italian people and even contributed sharply to the boom in the Italian economy.
Welcome to your Fiat Monaco & Menton showrooms
The Italian brand joined the Segond Automobiles Group in 2005. Led by Christophe Salon, our sales teams are at your entire disposal to help you discover the Fiat and Fiat Professional range in our Fiat showrooms in Monaco and in Menton.
Looking forward to welcoming you !