{"id":46509,"date":"2025-11-11T11:20:21","date_gmt":"2025-11-11T11:20:21","guid":{"rendered":"https:\/\/www.segond-automobiles.com\/?p=46509"},"modified":"2025-11-11T11:20:21","modified_gmt":"2025-11-11T11:20:21","slug":"audi-f1-et-adidas","status":"publish","type":"post","link":"https:\/\/www.segond-automobiles.com\/en\/news\/audi-en\/audi-f1-et-adidas\/","title":{"rendered":"Audi F1 et Adidas: a strategic collaboration"},"content":{"rendered":"<p class=\"p3\"><span style=\"font-size: 12pt;\"><span class=\"s2\"><b>Adidas and Audi F1<\/b><\/span> announce a partnership marking the beginning of a strategic collaboration with strong potential, both in sports and marketing. By combining their respective expertise \u2013 <span class=\"s2\"><b>Audi\u2019s technological excellence<\/b><\/span> and <span class=\"s2\"><b>adidas\u2019 textile know-how<\/b><\/span> \u2013 the two brands aim to set a new benchmark in Formula 1 gear.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 12pt;\">This alliance is based on <span class=\"s2\"><b>shared values<\/b><\/span>: performance, precision, innovation, and responsibility. From the materials used to the functionality of the apparel and the environmental impact of the products, every element of the collection will be developed with a focus on sustainability, without ever compromising style or performance.<\/span><\/p>\n<h2><span style=\"font-size: 18pt;\"><b>A collection for fans around the world<\/b><\/span><\/h2>\n<p class=\"p3\"><span style=\"font-size: 12pt;\">Beyond the professional sphere, <span class=\"s2\"><b>Formula 1 enthusiasts<\/b><\/span> will also be able to join the journey. The <span class=\"s2\"><b>Adidas x Audi F1<\/b><\/span> collection, announced for <span class=\"s2\"><b>February 2026<\/b><\/span>, will offer an exclusive line of clothing, footwear, and accessories that stays true to the DNA of both brands.<\/span><\/p>\n<p class=\"p3\"><span style=\"font-size: 12pt;\">Designed to reflect the <span class=\"s2\"><b>minimalist and powerful aesthetic<\/b><\/span> of Audi\u2019s new identity in Formula 1, this line will allow fans to fully experience the season \u2014 at the track and in daily life. With global distribution, the collection aims to <span class=\"s2\"><b>unite a new generation of fans<\/b><\/span> around the four-ring brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas and Audi F1 announce a partnership marking the beginning of a strategic collaboration with strong potential, both in sports and marketing. By combining their respective expertise \u2013 Audi\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":46513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1060,1053],"tags":[],"class_list":["post-46509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audi-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audi F1 et Adidas: a strategic collaboration<\/title>\n<meta name=\"description\" content=\"Adidas and Audi F1 announce a partnership marking the beginning of a strategic collaboration with strong potential\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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