Audi F1 et Adidas: a strategic collaboration

Adidas and Audi F1 announce a partnership marking the beginning of a strategic collaboration with strong potential, both in sports and marketing. By combining their respective expertise – Audi’s technological excellence and adidas’ textile know-how – the two brands aim to set a new benchmark in Formula 1 gear.

This alliance is based on shared values: performance, precision, innovation, and responsibility. From the materials used to the functionality of the apparel and the environmental impact of the products, every element of the collection will be developed with a focus on sustainability, without ever compromising style or performance.

A collection for fans around the world

Beyond the professional sphere, Formula 1 enthusiasts will also be able to join the journey. The Adidas x Audi F1 collection, announced for February 2026, will offer an exclusive line of clothing, footwear, and accessories that stays true to the DNA of both brands.

Designed to reflect the minimalist and powerful aesthetic of Audi’s new identity in Formula 1, this line will allow fans to fully experience the season — at the track and in daily life. With global distribution, the collection aims to unite a new generation of fans around the four-ring brand.