Groupe Segond Automobiles: 40 years of shared passion

In 2025, Groupe Segond Automobiles celebrates its 40th anniversary. Four decades of a family adventure born in the Principality, built step by step with the same ambition: to serve our customers and support the major transformations of the automotive industry.

A journey driven by passion and loyalty

Since opening our first dealership in 1985, we have grown alongside prestigious brands: Porsche, Bugatti, Audi, Lamborghini, Abarth, Alfa Romeo, Fiat, Jeep, Suzuki and Devinci. Each step of this journey would not have been possible without the trust of our customers and the daily commitment of our teams.
Our DNA remains unchanged: listening, passion, high standards, and motorsport. These values are reflected in the close relationships we nurture every day — they are at the heart of our success.

Experiences that go beyond sales

Our role doesn’t stop at handing over a vehicle. What drives us is the desire to share unique moments around the automobile. Whether through our after-sales services designed to offer quality support every day, exclusive events such as Porsche track days, a Lamborghini workshop breakfast, or the unveiling of the Bugatti Tourbillon in Monaco — each moment is crafted to strengthen the special bond between our clients and our brands.

Events that have shaped our story

Over the years, we have had the privilege of taking part in major events in the Principality, such as the Top Marques Monaco show — a celebration of innovation, design, and passion. These occasions give us the opportunity to showcase era-defining models, and to reaffirm our strong ties to Monaco and its global influence.

40 years… and what’s next?

We are aware that the automotive world is evolving rapidly, shaped by digitalisation and the rise of more eco-friendly powertrains. We adapt to these changes every day with humility, but also with determination. One thing remains clear to us: our goal is to continue offering a service true to the values of quality and passion that have defined us since 1985.
As we celebrate this 40th anniversary, we look back with gratitude and ahead with confidence, knowing that our story is written above all with those who place their trust in us.